Vision is too vague a term. It doesn’t quite suit me. I don’t know what shape ‘Workosaur’ would take 5 years from now. Neither do I want to be bound by a vision just for the heck of it. Also, the word vision has been abused enough by organizations over and over. None of the employees truly understand or believe in the vision statement’s obsession with maximizing shareholder’s value. I’d rather have something which is simpler and concise (less than 7 words) and which embodies a philosophy that sets a direction for every employee in their individual spheres of work. Much like Philips’ Let’s Make Things Better. It’s a powerful statement and one which sets the ball rolling for every action for every employee/team. It’s a Unifying Philosophy.