The Diary of Workosaur's Founder & CEO

Yes, I exploit free marketing opportunities!

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I recently introduced a quiz feature on workosaur.com. This has been done by populating business quiz questions on MightyQuiz.com and plugging the same on workosaur using a piece of code. As part of the quiz, I also have some promotional questions that inform users about my site. One user came down heavily on this tactic and criticized workosaur for exploiting such free marketing techniques and proclaimed that workosaur has no money to promote itself. Well, is it a crime to use marketing tactics which cost no money? I’d think it’s smart to leverage every free opportunity that one gets to market themselves. As for the proclamation that workosaur has no money, I accept that. But its by choice. I believe that when you have money, you stop innovating and start advertising. So as long as I can run the show without raising monies, I’d like to keep it that way.

Written by Nimish Adani

October 19th, 2008 at 12:19 am

Posted in Developments, Marketing

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