I like to have a pipeline of features to be developed for in the near-term – generally 5-10 features, each of which would engage the user during their visit to the site. I then go about implementing at least one feature each month (if not more). For me, the pipeline and its implementation is the surest sign of the health of my dot com from a product development perspective. As to how I build this pipeline – I maintain a journal (in the form of a Google doc) of ideas that can translate into features. I invite my close friends to collaborate in the ideation process. And every now and then I keep paying a visit to these docs to see what I should take up and implement. I keep asking myself What’s Next?