The Diary of Workosaur's Founder & CEO

The Curious Case of Princess Leia and the Milk Moustache

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A friend of mine, Prashanth, just got a pup home and baptized her Princess Leia (Star Wars character). Having read up some trivia while creating the Workosaur Quiz section a few months back, I had learnt that Leia is one of the few (if not only) fictional characters who has an associated emoticon. She is represented as @-_-@ thanks to her trademark doughnut hairstyle. Obviously, Prashanth was thrilled to know about it and every time we chat online, we always discuss @-_-@ (his pup).

Princess Leia

The Milk Moustache
Back in 2007, a dairy industry promotional group called MilkPEP started a campaign to evoke its distinctive milk moustache TV/Print ads (featuring Beyonce and her mother) through the medium of text messaging by adding a milk moustache to the smiley emoticon :-{) and trademarking the emoticon. While a trademark gives MilkPEP the right to exclusive use, am sure they’d like more people to use this in their text messages and emails.

Got Milk - Beyonce with mother

Written by Nimish Adani

March 7th, 2009 at 4:21 am

Posted in Marketing, Observations

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