If you are designing software for the social web, then this is one presentation that you absolutely must go through. The presentation looks at ways to tackle the 3 big problems of social software:

1. The Sign-up Problem i.e. People don’t seem to be signing up for our service despite an interest in it.
2. The First-time Use Problem i.e. First-timers on your site don’t know what to do or how to get started.
3. The Ongoing Engagement Problem i.e. What comes first – users or the value?

The presentation prompted me to re-look the ways I have been building out Workosaur and there’s something in it for everyone.

If you like the presentation, then do follow Joshua Porter’s blog for some great insights on interface design / social web design.

These presentations take you through the logo evolution process. The credit for this goes to the wonderful team at Rezonant Design.